Archive for the ‘Crowd Sourcing’ Category

Making Sense of Change

We all live in perpetual information overload and a swirl of new technologies.  Continuous learning is no longer an option.  Learn or be  lost.  Keeping track of it all, fitting pieces together, is a challenge that seems to become increasingly impenetrable.  Now Brian Solis of Altimeter has given us a structure to help us sort through the emerging digital universe.  Thank you, Brian!

Cloud-based social, mobile and real-time technologies are the hub of the Brian Solis Wheel of Disruption.

In the first circle around the three core themes are the following seven emergent technologies and sectors:

  • Big Data
  • Apps
  • Ephemeral (content that disappears in a short time)
  • Geo-location
  • Messaging
  • Gamification
  • 2d Screen

The second circle contains seven more:

  • Wearables
  • Makers
  • Beacons
  • Internet of Things
  • Sharing
  • Virtual AI – AR (Artificial Intelligence & Augmented Reality)
  • Payments

Alongside the wheel are six themes implemented by these technologies::

  • Platforms
  • Alternative Currencies
  • Mass Personalization
  • Crowd Funding/Lending (and I would add, Sourcing)
  • Anonymous/Private web
  • Instant Gratification

Here’s Brian’s marvelous infographic: http://www.briansolis.com/2014/12/digital-transformation-year-review/

My head already feels clearer!  I hope yours will as well!

Innovation within the Enterprise:  GE

 

I heard Steve Liguori tell an amazing story about industrial innovation at GE the other day.  He was speaking at a Work-Bench event about disruptive innovation – something we’ve all heard a lot about.  And he had a new take on the subject in the context of rethinking how to run a big company.  How?  “Learn to beg,” advised Steve.  “Try disrupting your culture.”

The first step is a full-time person – a passionate advocate with consummate skills in marketing, persuasion – calling on key decision-makers, finding the ones with a big problem for GE customers and an open mind about how to solve it. That’s the begging part.

Steve at the time was Executive Director of Global Innovation and New Models at GE.  The problem he found was a seriously overweight jet engine part – the engine bracket – and as there are many of them, their weight has serious implications for fuel use.

Steve must have mastered the art of persuasion during the years when he headed marketing at blue-chip consumer goods companies.  I marvel at the heights to which he’s taken this to have done what he did.  He got GE management to agree to go outside the company to crowd source redesign of the jet engine bracket!

Collaborating with GrabCAD, a Cambridge startup, GE sent a challenge with heavy duty specs for blueprints to GrabCAD’s global community of more than a million engineers.  From this, GE received nearly 700 ideas, picked and tested the top ten thoroughly, and announced the winner – a design that cut the weight by 84 percent – from 4.48 lbs. to 0.72 lbs.  Who did it?    An engineering student in Jakarta with zero aerospace experience!

Imagine trusting GE’s brand for industrial innovation to engineers outside the company!  Imagine finding a solution beyond GE’s ability from a student in Indonesia.  It’s audacious!  It’s brave!  And I suspect crowd sourcing will be increasingly important in the future!