by Eleanor Haas
What’s great? The opportunity. What’s not so great? The uncertainty. But then, that’s what makes it great! So concluded five wise, wise VCs and one very
wise entrepreneur at today’s Digital Breakfast: Venture Capital Forecast 2010.
What does today’s
environment feel like?
In terms of
technology disruption, 1987. In terms of
the economy, it’s uncharted territory.
Q2 of 03. A flattish movement up. A great time for financial technology.
03 in terms of the opportunity, with the full contraction of VC yet to come. Dramatic changes in the cost to launch an
Internet business and how you build the company. The use of real-time media and social media
to build traffic is much less expensive than search.
terms of the opportunity and the low cost of entry.
started intersecting with angels and finding they can get further with a
company for less money and then take a smaller exit. They are also co-investing with other VC
funds. Some VCs are doing investments as
small as $100K and $250K. This enables them to do smaller exits, which in turn
has implications for the funding model.
If new investors come in for later rounds, they pay a higher price and
cannot make money with the smaller exits.
As a result, their interest is no longer aligned with that of the
entrepreneur and early investors. So, it’s
best for the investor group to remain constant.
dilemma: the line between the seed round
and A round Is blurred because of the speed with which things can be done. Some VCs have moved their fund size down in
order to make efficient use of capital..
Trends of the Moment
are building low-cost web-enabled businesses as vertical layers on top of
Facebook. The network effect of
Facebook makes it essential that Facebook or a Facebook widget be a component. Business-to-business sites all have Facebook Connect
today. You can build businesses like
GolfTripGenius for a few thousand dollars.
have the opportunity to build good technology-enabled businesses – inexpensive
to launch and profitable for the entrepreneur – but they may not necessarily be
infrastructure for hardware with Facebook has brought web site start-up costs
important at this moment is “clever” technology as opposed to “proprietary”
technology – technology that’s not necessarily costly and represents something
done in an interesting way with a value proposition. The package that creates value consists of traction
plus the technology plus the skills of the entrepreneur.
Marketing is as
important as technology – the ability to get customers.
The value of
patents is lower because they’re too hard to value and take too long to become
Mobile is a
channel, not an investable vertical. It
will be part of everything, not just apps that are location-based.
The Digital Breakfast was organized
by Gotham Media Ventures. The moderator was Gene DeRose, House Party. The VCs were Charlie Federman Crossbar
Capital; Howard Morgan, First Round Capital; Lawrence Lenihan Jr., FirstMark
Capital; David Pakman, Venrock and Daniel Schults, DFJ Gotham Ventures.